Patient Acquisition
Right-sized growth for physicians with open panel capacity. Targeted outreach that never touches your existing patients.
Patient Engagement & Population Health Platform
CARA is a managed service platform built for medical groups. We assess each physician's practice, activate the right strategy, and handle execution, without adding headcount or complexity to your operations.
See what CARA finds in your practiceCARA handles the work, so your team can focus on care.
Right-sized growth for physicians with open panel capacity. Targeted outreach that never touches your existing patients.
Retention, reputation, and loyalty, built through post-visit surveys, lifecycle messaging, and real-time two-way communication.
Care gap closure, daily appointment briefs, population health management, and quality measure performance.
Data Assessment
We analyze your data and provider capacity.
Patient Mapping
We identify growth opportunities.
Targeted Outreach
Multi-channel campaigns, built for your ideal patients.
Daily Appointment Briefs
Care gap and coding opportunities surfaced.
Two-Way Communication
HIPAA-compliant texting for your entire team.
Surveys & Reviews
Post-visit surveys and reputation management.
Before Anything Else
Before activating a single campaign or sending a single message, our team analyzes three data points about your practice. The output assigns each physician a growth mode, then CARA activates the right combination of services for each provider automatically. In a 20-physician group, you might have five doctors needing aggressive acquisition, eleven at steady state, and four managing natural attrition. One platform. One flat fee. Three strategies running simultaneously.
Who your patients are, what conditions they carry, and where care gaps exist across your panel.
How full each provider's panel actually is versus available appointment capacity.
Whether each physician is growing, maintaining, or replacing, individually assessed.
On the roadmap: Platform-automated assessment is in development. Today this is performed by our team during onboarding, the methodology is identical.
Pillar 01
For physicians with open panel capacity. Right-sized, precisely targeted growth.
Every year, roughly 14% of your patient base moves away or is lost to natural attrition. Your EHR won't find replacements. Out-of-the-box tools weren't built to acquire new patients. And generic agencies don't understand clinical workflows or what kind of patient is actually valuable to your practice.
We map your current patients, prospective patients, and competitors, then identify growth opportunities by demographic profile.
Acquisition campaigns automatically exclude your current panel, eliminating wasted spend and message fatigue.
Designed, executed, and managed by our team. Every channel monitored, every attributed appointment tracked.
You approve the direction. We handle every deliverable. No briefing, no campaign management, no IT involvement required.
Six providers across four clinic locations. Targeted direct mail to 6,000 households combined with an organic digital campaign. Results in 90 days.
*Revenue based on conservative average visit value provided by the practice. Results may not be typical in all circumstances.
Pillar 02
Your value-based contracts reward closed care gaps. CARA gets the right patients in so those gaps actually close, turning incentive dollars that are available into dollars you earn.
Two Revenue Streams
Every patient who comes in and has a measure addressed generates a billable appointment. Traceable, immediate impact.
Improving your population health score moves your year-end payer bonus payout, often the largest single revenue lever CARA influences.
CARA surfaces eligible CPT code opportunities based on patient ICD codes and national coding standards, for physician consideration during the visit. CARA does not generate, modify, or submit billing of any kind. All clinical and billing decisions remain with the physician.
Most population health platforms show you the gap. CARA closes it, turning your payers' gap data into scheduled appointments.
Each morning, CARA surfaces a provider-level brief for every scheduled patient, identifying open care gap measures and eligible CPT code combinations based on national coding standards.
Patients not seen in 12 months receive warm, physician-voiced outreach, written to sound like a doctor who knows them, not a platform running a sequence.
CARA ingests the gap data your payers provide, Medicare Advantage, Medicaid managed care, and commercial VBC contracts, cross-references it against your panel, and drives targeted outreach to bring those specific patients in.
Every physician, administrator, and front desk staff member communicates with patients in real time. Full message history, prioritization, and HIPAA compliance.
15,632 patients engaged via email, automated phone, and text for wellness checks, physicals, and cholesterol screenings.
Pillar 03
Patients leave quietly. CARA identifies them before they go, and builds the loyalty that keeps them.
Every patient surveyed post-visit. Responses scored to flag at-risk patients and identify policy-level problems before they compound. Alerts sent to administrators. Follow-up triggered automatically.
Automated, personalized communication from new patient onboarding through chronic condition management, annual care reminders, and prescription follow-ups, written to sound like a physician, not a platform.
Satisfied patients, identified by survey score, are invited to share their experience on Google and health-specific platforms. Steady, authentic improvement that compounds over time.
A low survey score triggers a personalized follow-up message, a care team flag, or both, based on rules you set. Nothing falls through. No patient complaint goes unacknowledged.
The Platform
Anyone on your team can text with a patient. Full message history and message prioritization built in.
Highly personalized messaging to patients and prospective patients, not generic blasts.
Chronic disease campaigns, unscheduled treatment outreach, appointment reminders, no-show recovery, birthday touches, and reputation management, all running on autopilot.
Real-time ROI and KPIs, so you always know which channels are actually delivering.
Text and email review invitations to your patients to strengthen your search engine placement.
Automatically generated call lists for your providers and staff. These lists consistently produce the highest conversion rates.
We clean your data so only accurate, actionable records are used for outreach. No wasted spend on patients who've moved or passed on.
Aggressive, cost-disciplined search engine marketing. Competitive targeting, retargeting, and ongoing optimization.
We map current and prospective patients by demographic, with a real-time lead count. Reduces wasted spend, increases ROI.
We map your competition and show you exactly where they rank online.
Ongoing work to keep your online presence ranking where prospective patients are actually searching.
We design, print, and mail at scale, with our own digital presses and letter shop equipment, so we control schedules and costs.
Case Study
A multi-site group practice ran two CARA initiatives in the same 90-day window. Providers with open panel capacity used targeted acquisition to bring in new patients, while a separate population health effort re-engaged the existing panel for overdue care.
Acquisition Pillar Results
0
new patients attributed
$0
revenue in 90 days
0%
ROI
Targeted direct mail and organic digital campaign. 90 days.
*Revenue based on conservative average visit value provided by the practice. Results may not be typical in all circumstances.
Engagement Pillar Results
0
qualifying visits scheduled
$0K
revenue in 90 days
$0.00
cost per patient contacted
15,632 patients engaged via email, automated phone, and text for wellness checks, physicals, and cholesterol screenings.
*Revenue based on conservative average visit value provided by the practice. Results may not be typical in all circumstances.
Implementation
30
EHR access and message approvals required from your side. Our team drives everything else.
Our team analyzes your EHR data, schedule fill rate, and panel capacity. Each physician receives a growth mode designation. Done by us, not by you.
We map the right combination of Acquisition, Engagement, and Experience for your group. You approve messaging tone and confirm data access. That's the extent of your work here.
We integrate with your EHR via API. Full HIPAA compliance. Minimal IT lift, typically scoped and resolved in a single call with your IT team.
Two-way texting onboarding for your front desk team. About 30 minutes, done remotely. This is the full extent of staff training required.
Campaigns activate. Surveys launch. The daily appointment brief flows to your providers. Your team starts hearing from patients.
| Alternative | What It Does | What It Doesn't Do | CARA's Difference |
|---|---|---|---|
| Generic CRM | Manages contacts and communication | Doesn't understand clinical workflows, quality measures, or payer contracts | CARA manages care gaps, not just contacts |
| Patient Portal | Improves patient access and messaging | Doesn't close care gaps, surface CPT opportunities, or manage population health | CARA drives clinical and financial outcomes, not just access |
| Pop Health Platform | Identifies gaps and produces reports | Leaves the outreach and closure work to your team | CARA acts on the data, your team doesn't have to |
| Marketing Agency | Runs campaigns and drives new patients | No clinical context, no quality measure logic, no engagement layer | CARA is acquisition, engagement, and experience under one fee |
Technical Appendix
Technical overview for IT, clinical informatics, and compliance stakeholders
This is a technical companion to the CARA platform brochure, written for a different audience: the people responsible for data handling, integration, and security review. Every capability below is labeled by status, available today vs. on the roadmap, with no blurring between the two.
Available today vs. on the roadmap, clearly labeled, no blurring.
Payers expose care-gap and quality data in inconsistent formats and through different channels, HEDIS gap reports, Medicare Advantage supplemental files, Medicaid managed-care extracts, commercial value-based-care contract data. Each payer does it differently. That fragmentation is why most practices leave quality incentives on the table: the data arrives, but acting on it across every payer is manual and never gets done consistently.
CARA ingests that payer-provided gap data, normalizes it into a single working view, cross-references it against the practice's panel, and drives targeted patient outreach to close the identified gaps.
Current Capabilities
| Capability | Status |
|---|---|
| Ingestion of payer-provided gap reports (MA, Medicaid MC, commercial VBC) | Available |
| Normalization of gap data across the formats payers currently supply | Available |
| Cross-reference against practice panel + targeted outreach to close gaps | Available |
| EHR integration via API | Available |
| Two-way patient messaging with full history + HIPAA-compliant handling | Available |
Available today vs. on the roadmap, clearly labeled, no blurring between the two.
What's Next
| Capability | Status | Expected |
|---|---|---|
| Direct payer API integrations for automated gap-report delivery | In Development | — |
| Convergence on CMS-0057-F FHIR APIs, where payers expose them | Planned | As payer APIs come online (~2027) |
The CMS Interoperability and Prior Authorization Final Rule requires impacted payers to stand up FHIR-based APIs, with core compliance dates around January 2027. As those standardized APIs come online, CARA intends to consume gap and patient data through them where available, reducing reliance on practice-supplied files. Scope is deliberately limited to the channels and data each payer actually exposes, this is not a claim of universal, day-one coverage across all payers.
Applies to every capability above
Who your patients are, what conditions they carry, and where care gaps exist across your panel.
How full each provider's panel actually is versus available appointment capacity.
On the roadmap: Platform-automated assessment is in development. Today this is performed by our team during onboarding, the methodology is identical.